#Reachbird I Em-eukal

CAMPAIGNS

#FESTIVAL SUMMER #MANUKAMATATA

s the lead agency, Reachbird implemented various campaigns with Em-eukal Germany throughout the year. The data-based selection of influencers enabled us to create an authentic brand fit in each case. To mark the 100th anniversary of the brand, the influencers were invited to either the Splash or Melt Festival to create content pieces about Em-eukal and the festival. The aim was to promote the anniversary by using selected creators that reflect and appeal to the Em-eukal target group, and there was also a competition for the influencer community. Festival tickets and VIP upgrades for the Splash or Melt Festival were raffled off. In addition to the content published organically by the influencers, the content was extended via the influencer accounts with social ads.