#Reachbird I Diamant

CAMPAIGN

#DIAMANTCITYBIKE

Diamant is a leading manufacturer of e-bikes and bicycles for Trekking® and everyday use. In April 2022, there was an exciting campaign by the company. Under the motto 'Turning scrap into Diamant', customers had the opportunity to upload a photo of their old bike that they wanted to have scrapped as part of the promotion. Among all participants, 10 people were then drawn by lot to receive a brand new Diamant e-bike worth up to 4,000€ as a gift in exchange for scrapping. Goals: Create awareness for Diamant, draw attention to the campaign and generate entries for the raffle.